Veritas is an iconic Belgian retailer specialising in fashion accessories and sewing supplies, that began in Antwerp in 1892 and has since grown to more than 125 stores across BeLux.Veritas has ambitious growth plans, both offline and online. In the coming years, new shops will be opened in neighbouring countries such as Germany, France and the Netherlands.
Like all retailers, Veritas struggled during the lockdown. That meant we had to act fast, especially as Veritas was not yet set up for an online business, both in terms of IT and logistics. We managed to set up and run the entire online business from scratch.
Define successful strategy in the long and short term.
Test the brand appeal outside its core markets
Go live in lessthan two weeks
Create and package own product bundles
