Selling on bol

Bol is where the Benelux shops online. With millions of active buyers in Belgium and the Netherlands, it's a marketplace your brand simply can't ignore. But being visible on bol and actually selling successfully? That's a different story.

The Benelux's biggest marketplace

Bol combines a strong brand, high trustworthiness and millions of active buyers across Belgium and the Netherlands. Buying intent is high and consumer trust is deeply rooted. Competition is present, but far more manageable than on international marketplaces. Brands that invest in strong content, sharp pricing and solid service can sell very successfully on bol.

Some interesting stats

+13 million
active custmoers
+55,000
active sellers
+36 million
products
Allegro

Why sell on bol?

Bol gives you direct access to a high-purchasing-power local audience in the Benelux. For Belgian and Dutch brands, it's the ideal starting point to scale e-commerce activities without the complexity of international markets.

With the right strategy around content, advertising and logistics, you can make your mark on bol fast. We make sure every decision is driven by revenue.

This is how we help you scale.

Your entire marketplace performance through one consistent model, powered by data and centralized in Pulse.

1
Strategy
Clear direction on where to grow and how to win. Markets, products and priorities, defined by data.
2
Launch
Products go live where they perform. Optimized from day one. Built to convert.
3
Optimization
Every lever tracked in real time. What works scales. What doesn't, stops.
4
Advertising
Scale through targeted advertising and promotions, visualized in Pulse.
5
Logistics
Inventory flows. Orders ship. Returns handled. Directly from our warehouse.
6
Customer service
Questions answered. Reviews managed. Consistent, fast and reliable.
Laptop with three product pages of Ecover
Distrilink Pulse,
one source of truth.

Pulse is the backbone of your performance. All data and insights come together here, continuously monitored and automatically optimized.

Why brands choose us

No internal overhead
Marketplaces demand time, expertise and constant attention. We take that off your plate so you don't have to scale up internally.
No loose ends
Working with multiple partners means losing overview and speed. We bring everything together in one approach.
No missed opportunities
Traffic, conversion, pricing and availability. Pulse monitors every factor in real-time.
No logistic limits
Our own warehouse runs without inventory caps or product type restrictions. Flexible in volume, category and delivery time.
No surprises
You see what's happening as it happens. Everything stays clear and under control.
No cure, no pay
When your revenue grows, our partnership grows. Our incentives are always aligned.
Laptop with three product pages of Ecover

The team behind the scenes

Let's grow your brand. We know how.

We'll take a look at where you are today and figure out the next move together. Fill out the form or book a meeting directly.