2019

To understand where we came from, you have to go back to 2019, when Steven was still working as Sales Director at Ecover. The international brand, known for its eco-friendly cleaning products, wanted to launch on European marketplaces. It turned out to be a lot harder than expected. Steven quickly realized he needed outside help. What surprised him most? There wasn't a single agency in the Benelux that could handle a project of this scale, especially on the logistics side.

That’s when Jelle entered the picture. An IT consultant with over 10 years of e-commerce experience and the first Belgian partner of bol, Jelle’s passion for building his own e-commerce business reignited in 2019 when Babylonia asked him to build an integration to sell on online marketplaces. That integration would later become the foundation of Distrilink.

When Steven met Jelle, he believed in the project so strongly that he left Ecover to go all-in on Distrilink. With complementary backgrounds and shared values, Steven and Jelle became co-founders and never looked back.

2020

The platform went live in May 2020, right in the middle of the COVID pandemic. What started as a solution to one specific problem quickly grew into something bigger. Early clients proved the market was ready: brands wanted to grow on marketplaces but lacked the expertise, the structure and the tools to do it sustainably.

2020–2025

In the early years, Steven and Jelle built Distrilink as a full-service agency: hands-on, client-focused and always searching for the best approach. But as the number of clients and marketplaces grew, one thing became clear: the agency model has its limits. It stays too operational, leaves little room for real data insights and runs counter to how e-commerce actually works.

Because at its core, e-commerce is pure math: Traffic × Conversion × Price × Availability = Revenue. To make that formula work consistently, operational processes need to be automated, not managed manually. An agency charges for hours. Distrilink gets paid on your revenue.

2026 and counting

So we made a call. No more custom work for every request. Instead, one standardized, data-driven approach with Distrilink Pulse as the AI-powered core behind every decision. And with our own warehouse, we maintain full control over logistics.

Today, we manage the full marketplace presence of 25+ brands worldwide. From strategy and activation to logistics and customer service. One approach, one platform, one passionate team with one goal: more revenue for our clients.