To give some context, we have to go back to the year 2019, when Steven was still working as Sales Director for Ecover. This international brand - known for its ecological cleaning products - wanted to launch its products on European marketplaces. Unfortunately, this process proved more difficult than expected, and Steven soon realised that he would need external help. To his great surprise, there was no real agency in the Benelux that could help him with this large-scale project, especially on the logistics side.

That’s where Jelle came in. At that time Jelle was still working as an IT consultant. He had over 10 years of experience in e-commerce projects and started his first project in 2009, where he became the first Belgian partner of Bol.com. In 2019, his passion for his own e-commerce company reignited when Babylonia asked him to create a platform that allowed them to sell on online marketplaces. This platform would later evolve into the Distrilink Acceleration Platform.

When Steven met Jelle, he believed so much in the project that he decided to jump ship and combine forces. Given their complementary backgrounds and shared values, Steven and Jelle continued working together as co-founders of Distrilink.

The project went live in May of 2020 during the COVID pandemic. And the rest is history!