Selling on Kaufland means riding the wave of a marketplace in full growth mode across Germany and Europe. Less crowded than the big players, but packed with opportunity.
Growing in the German e-commerce market Kaufland is a fast-growing marketplace and part of the Schwarz Group, one of Europe's largest retail players. That strong brand name builds trust, both offline and online.
With millions of visitors and a solid position in Germany, you get access to a large and high-purchasing-power audience, making Kaufland an interesting channel across a wide range of product categories.
+32 million monthly visitors
+7,000 product
categories
+11,000
active sellers
Active in 7
European countries
Kaufland combines wide reach with a market that is still less saturated than other marketplaces. That makes it a compelling channel for brands looking to grow in Germany and Europe.
Competition is lower than on platforms like Amazon, which creates room for strong assortments and a clear positioning.
Selling successfully on Kaufland does require a focused approach. With the right strategy around content, pricing and follow-through, you get the most out of the platform.
Your entire marketplace performance through one consistent model, powered by data and centralized in Pulse.
Strategy
Launch
Optimization
Advertising
Logistics
Customer service
Pulse is the backbone of your performance. All data and insights come together here, continuously monitored and automatically optimized.
No internal overhead
No loose ends
No missed opportunities
No logistic limits
No surprises
No cure, no pay
We'll take a look at where you are today and figure out the next move together. Fill out the form or book a meeting directly.