Selling on Kruidvat
As an established name in the Benelux, Kruidvat reaches millions of consumers every day. Selling on Kruidvat means tapping into a marketplace with both reach and trust.
Strong brand, strong position in the Benelux
Kruidvat has been a fixture in Belgium and the Netherlands for years and is actively building out its marketplace. The combination of physical stores and online visibility drives both trust and reach. You land in front of a large audience that knows what it wants and actually buys. Selling on Kruidvat is a smart move, especially in categories like beauty, health and lifestyle.
Why sell on Kruidvat?
Kruidvat offers an interesting alternative to large international marketplaces. The marketplace is still less saturated, which creates room for brands that want to stand out.
The focus on specific categories means your products land in front of a relevant audience with a clear interest in health, beauty and lifestyle.
Entry is selective, but brands that are the right fit can build visibility and traction quickly. With a well-thought-out approach to content, pricing and assortment, you get the most out of the platform.
This is how we help you scale.
Your entire marketplace performance through one consistent model, powered by data and centralized in Pulse.
Strategy
Launch
Optimization
Advertising
Logistics
Customer service
one source of truth.
Pulse is the backbone of your performance. All data and insights come together here, continuously monitored and automatically optimized.
Why brands choose us
No internal overhead
No loose ends
No missed opportunities
No logistic limits
No surprises
No cure, no pay





















Let's grow your brand. We know how.
We'll take a look at where you are today and figure out the next move together. Fill out the form or book a meeting directly.













