DIY brand? Then selling on Brico and Praxis isn’t optional. Two trusted names, one specialized audience and a marketplace that's still in full growth mode.
Brico is the go-to DIY retailer in Belgium, Praxis in the Netherlands. Both are part of the Maxeda DIY Group and are actively building out their marketplace ecosystem for third-party sellers alongside their strong physical retail presence. The focus is specifically on home improvement, garden and DIY products, which means selling on Brico and Praxis puts you right in front of a relevant and highly targeted audience.
Brico and Praxis are still relatively young marketplaces and the competition is limited. Brands that get in now have a clear advantage over those who wait. Sellers are also carefully screened for access, which keeps the quality of the marketplace high.
For DIY brands, this is one of the strongest opportunities in the Benelux right now. We make sure you get the most out of it.
Your entire marketplace performance through one consistent model, powered by data and centralized in Pulse.
Strategy
Launch
Optimization
Advertising
Logistics
Customer service
Pulse is the backbone of your performance. All data and insights come together here, continuously monitored and automatically optimized.
No internal overhead
No loose ends
No missed opportunities
No logistic limits
No surprises
No cure, no pay
We'll take a look at where you are today and figure out the next move together. Fill out the form or book a meeting directly.