Bioracer worked with several distributors for their online sales. To further grow their e-commerce, they wanted one central partner and consistent pricing and product information across all channels.
In 1986 Raymound Vanstraelen founded Bioracer with the goal of improving cycling performance by studying cyclists’ movements. Today the brand produces in its own European factories and partners with top teams such as the Belgian Cycling Team.
When we took over the Bioracer account, there was a strong opportunity to strengthen the brand online by cleaning up accounts and optimizing the assortment.
Thanks to Distrilink, we launched smoothly on marketplaces such as Bol and Decathlon. Since we couldn’t dedicate enough internal time and resources to the project, we were very happy that Distrilink could take it over. Since then, our online sales have grown significantly in a short time and have become an important part of our sales strategy. It is also a pleasure to work with the Distrilink team: they always bring the right expertise at the right moment.
Piet Renson
