Success Story

Customer Case: Bioracer

Bioracer, a Belgian premium brand of cycling apparel, initially outsourced their online sales to various distributors. Due to underperforming results and poor-quality product pages, Bioracer turned to us to streamline their e-commerce business.

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Year-over-Year Growth

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Product Pages

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Rate of Return

Two monitors with Bioracer product pages

About the customer.

In 1986, Raymond Vanstraelen founded Bioracer with the aim of researching and studying athletes' movements to optimize cycling performance. Bioracer has introduced numerous innovations to the cycling world, including seamless seat pads and aerodynamic suits. To ensure consistent quality and complete control, Bioracer owns its own factories in Europe.

Today, Bioracer proudly partners with prestigious cycling teams such as the Belgian Cycling team and the Ineos Grenadiers. In addition to cycling gear, they also offer clothing for other sports.


We took over the Bioracer account under challenging circumstances. We cleaned up the accounts, added a new product range, and prepared the brand for success.

Take over buy box from non-compliant sellers.
Optimize product pages & onboard marketplaces.
Prevent price and
margin erosion.
Align promos with their omnichannel approach.

This is what we do.

Creation Account
Building Product Pages
Ads and Promos
Account Follow-up

Word from our client.

Thanks to Distrilink, we smoothly launched on marketplaces like Bol and Decathlon. Unable to invest sufficient time and energy into the project ourselves, we are delighted that Distrilink took charge.

Since then, our online sales have skyrocketed in a short span, becoming a crucial component of our sales strategy. Working with the Distrilink team has been a pleasure, as they bring the right expertise at the right time.

Piet Renson
Head of Business Development BIORACER
Laptop with three Bioracer product pages

We'd love to hear from you.

You can also directly schedule a call via this link.